Social media manager and spectacular juggler

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Photo credit:

Marisa Lather is a social media manager who knows how to juggle. Her fashionable little hands gracefully rotate a full time job, part time freelance work and a personal blog.

Who is she?

Marisa is the marketing director for Microgrid Solar. She maintains a social media and marketing strategy for the renewable energy services provider.

She also acts as a freelance social media consultant, helping clients establish and optimize their brands on various social media platforms.

Whatever free time she has goes into her blog, which is sustained primarily by images from her instagram.

Lessons learned

1. Don’t just post something to post something. Most young people, especially those just starting out on social media, post things for the sole reason that they can. It has no benefit, to the person posting or to the people reading. I know I did this for a while, and I probably still do, but at least now I am more aware that I don’t need online evidence of my meaningless ramblings. Like she said, “whenever you post something, let there be intention behind it.”

2. Audit accounts. Because we’ve probably all posted something without really thinking about it first, it’s a good idea to check your accounts regularly and clean them up if needed. Marisa suggested going through each of your accounts– anything with your name on it– at least twice a year to double check privacy settings delete any alarming photos and posts. Do a quick sweep of things your friends have posted about your and be sure your username and bio are accurate and honest and convey a professional image.

(Update: I actually just did this. I ended up deleting over a dozen photos that were less-than-ideal when taken out of context. I will take a good hard look at my posts later; I need to finish this blog first!)

3. Take control of your brand. “Everything you put out about yourself is your brand. Take control of that now.” Post photos that convey a professional image and share accomplishments and skills. Don’t share things you wouldn’t want to explain to your grandmother and don’t leave any room for speculation. If a picture could send out the wrong message when taken out of context, put text on the image before uploading to explain the situation.

4. Pick a couple of networks to focus on. Marisa said it’s best to pick a few networks to focus on rather than trying to be everywhere doing everything. Then of course, she named half a dozen sites she updates regularly. I want to take “a couple” a little more literally. I know that even when this class is done, I will do my absolute best to maintain a blog and to send out tweets, since those each hold strong influence in my industry. Jill should be a bit worried about the fate of my Pinterest account.

5. Connect with people. When it comes to any online networks, I don’t connect with people unless I’ve actually met them in person. It makes me comfortable to see friendly faces everywhere. Marisa suggested connecting to people who work in the same field as you. If someone in a journalism-related position is looking to connect with me, I should accept. At least this way I can be made aware of more job opportunities in the industry I’m interested in. This also increases the potential of a post and it helps get your messages out to as many people as possible.

Marisa’s presentation provided some helpful reminders for those of us who may not be online experts. Though some of the points seem obvious, we all slip up. Without a friendly reminder from a local expert or two, we don’t realize the mistakes we’ve been making as we take to social media.


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